Chapter 3-5: Quotation Marks (“ ”)
The exact rules for quotation marks vary greatly from language to language and even from country to country within the English-speaking world. In North American usage, you should place double quotation marks (") before and after directly quoted material and words of dialogue:
You also use quotation marks to set off certain titles, usually those of minor or short works—essays, short stories, short poems, songs, articles in periodicals, etc. For titles of longer works and separate publications, you should use italics (or underlined, if italics are not available). Use italics for titles of books, magazines, periodicals, newspapers, films, plays, long poems, long musical works, and television and radio programs.
Sometimes, you will use quotation marks to set off words specifically referred to as terms, though some publishers prefer italics: